Information Solutions for the Beverage Alcohol Industry
Call us at 877-884-1444

Who We Are - Company Overview

Who is TradePulse?

TradePulse is a provider of strategic business information solutions to the beverage alcohol industry, boasts a stellar team of experienced alcohol beverage industry professionals and technology specialists committed to helping customers turn raw data into productive and profitable information and insights. Our specialized teams handle your initial start-up, system enhancements, and on-going support to maximize your TradePulse investment. TradePulse is a Division of Vermont Information Processing, Inc. ( and is located in the San Francisco Bay Area.

Which companies do we currently serve?

TradePulse customers include dozens of leading beverage alcohol businesses comprising more than half of the 30 largest U.S. wine companies. TradePulse customers sell millions of cases of wine, beer and spirits products each year and are among some of the fastest growing companies in the beverage alcohol industry.

How can we benefit your company?

We partner with you to understand your business and the information you need to operate it effectively. Highly tuned to the needs of our customers and the marketplace, we solicit input from you and incorporate your requirements into the functionality of our products. We provide a robust back-end infrastructure and training for your workforce on how to adopt and use the technology successfully. As your business changes, we change with you.

Why do you need TradePulse?

Our customizable solutions enable companies to gain visibility as their products move through the beverage alcohol supply chain and ultimately into consumers' hands. Our products offer insightful and usable information that will help you build your business and compete effectively in the planning, selling and tracking of your products. From sales and marketing, to finance and operations, we arm every department with the necessary products to pinpoint opportunities that will drive profitability and help you grow your company to the next level.

Management Team

Scott Diehl, Senior Vice President, Sales, Strategy and Business Development

Mr. Diehl has over twenty years experience in sales, sales management, international, operations, and business development with enterprise-focused high technology firms. His experience includes sales and sales management positions at NCR Corporation, Apple Computer/Claris Corporation, and Oracle Corporation. He was named both national account manager of the year and regional sales manager of the year on multiple occasions. Prior to joining TradePulse, he ran sales and business development for ON24, an enterprise-focused streaming media solutions company. He has as B.S. in Applied Economics from Cornell University and an M.B.A. from the Wharton School at the University of Pennsylvania with a dual concentration in Marketing and Multinational Management.

Chris Spear, Vice President, Business Solutions

Mr. Spear manages the TradePulse product portfolio, works with Customers on custom solutions, and leads the creation of solutions that result from our Continuous Improvement processes. As the IT Manager for a growing national wine brand Chris led the development and implementation of leading edge solutions for a wine sales enterprise that considered its use of technology a competitive advantage. In addition, Chris was a partner in a wine industry software startup. He holds a BA in Psychology from the University of Washington with emphasis on Organizational Leadership.