Information Solutions for the Beverage Alcohol Industry
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Premium Scan

Powerful Scan Data at your Fingertips

Through a partnership with The Nielsen Company, the leading global provider of marketing research information services, TradePulse offers retail scan sales data for all major brands sold in U.S. grocery stores, liquor stores, and drug stores. Ideal for companies of any size focused on building their chain business, this cost effective tool combines Nielsen's superior chain data collection techniques with TradePulse’s leading-edge reporting interface to ensure you have the most vital and available information to make the best decisions for your company. With Premium Scan, you can:

  • Understand the competitive landscape and identify market opportunities for your brands and items
  • Compete on a more equal footing with larger suppliers
  • Increase your credibility with retail chain buyers, wholesalers, and investors
  • Inform your organization from brand and marketing management to field sales and the executive suite

We do the work - You gain the competitive advantage

With TradePulse’s Premium Scan you get access to consumer buying trends, brand performance, and competitive information for beer, wine or spirits. The Information is updated 13 times each year in four-week periods with up to three years of historical charts on case sales, revenue, and price trends. This valuable data—which can be viewed by year-to-date, or in 4, 13, and 52-week periods—provides a competitive panorama that enables you to:

  • Track sales of your product portfolio– and your competitors’ – by case sales volume, revenues, pricing, varietal, and bottle size
  • View data by producer including retail grocery chain sales performance for hundreds of U.S. companies, and by country of origin
  • Understand the competitive environment surrounding promotions
  • Analyze the total percentage of “all commodity volume” (ACV) in order to better identify gaps and opportunities in the market, and conduct fact-based selling to retail buyers

Reports—You Reap the Reward

Premium Scan Reports offer robust data in easy-to-read formats. Our Cloud-based reporting interface provides on-demand access to a variety of short-term and long-term reports, designed to help you manage your retail business and priorities. We deliver reports that are:

  • Professional quality and presentation-ready
  • Easy-to-use with a point and click interface
  • Preformatted for your convenience; and
  • Configurable for changing businesses requirements by pulling data into Excel for further analysis; and saving modified reports into PDF or other formats
  • Mobile-compatible

About The Nielsen Company

The Nielsen Company is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on Nielsen's market research, proprietary products, analytical tools and professional service to understand market dynamics and competitive performance, to diagnose and solve marketing and sales problems, and to identify and capture growth opportunities.