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"With TradePulse's system, I can now go into a distributor or chain presentation with a neatly wrapped presentation package. I know my business, I know their business, and we can quickly begin working on solutions. This has moved us to the next level in the eyes of our distributor and trade partners. In talking through depletion trends, we are now talking their language, and they now know that we are closer to their business." -Larry Holman, Cline Cellars
"Some organizations gather depletion data, TradePulse is more. It's an information management company with a broader perspective on the industry." -Joe Gregg, Chateau St. Michelle
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 Home > Company > Management Team
Management Team
Peter Byck, Co-founder, CEO & President
Mr. Byck co-founded Winery Exchange after serving as VP of Strategy &
Business Development for Golden State Vintners, one of the largest
vineyard and winery owners in California. Mr. Byck holds an MBA from The
Wharton School at the University of Pennsylvania, and a BS in Computer
Science and Math from the University of California at Davis. He was
raised in Sonoma County in the heart of California's wine country, and
his family owns and operates Paradise Ridge Winery in Santa Rosa, CA.
Scott Diehl, Vice President, Corporate Development
Scott Diehl has over twenty years experience in sales, sales management,
international, operations, and business development with
enterprise-focused high technology firms. His experience includes sales
and sales management positions at NCR Corporation, Apple Computer/Claris
Corporation, and Oracle Corporation. He was named both national account
manager of the year and regional sales manager of the year on multiple
occasions. Prior to joining TradePulse, he ran sales and business
development for ON24, an enterprise-focused streaming media solutions
company. He has as B.S. in Applied Economics from Cornell University and
an M.B.A. from the Wharton School at the University of Pennsylvania with
a dual concentration in Marketing and Multinational Management.
John Gilmer, Senior Vice President, Operations and Technology
Mr. Gilmer is responsible for the development, delivery and support
of all TradePulse data and reporting services. His organization manages
ongoing data production, data quality, customer service, professional services,
product development and technology infrastructure. Prior to TradePulse, John
was with Instill Corporation.
He served eight years as the Chief Information Officer of Sybase, Inc. and had
been a consulting manager with Anderson Consulting (Accenture). He holds a BA
degree in Business Economics from Golden Gate University in San Francisco
Chris Spear, Director of Operations
Mr. Spear manages the operations team that includes data collection, data
processing, customer service, and professional services. Chris has over
10 years of beverage alcohol industry experience. As the IT Manager for a
growing national wine brand Chris led the development and implementation of
leading edge solutions for a wine sales enterprise that considered its use of
technology a competitive advantage.
In addition, Chris was a partner in a wine industry software startup. He
holds a BA in Psychology from the University of Washington with emphasis on
Organizational Leadership.
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