Who is TradePulse?
TradePulse, the leading provider of strategic business information solutions to the beverage alcohol
industry, boasts a stellar team of experienced alcohol beverage industry professionals and technology
specialists committed to helping customers turn raw data into productive and profitable information and insights.
Our specialized teams handle your initial start-up, system enhancements, and on-going support to maximize your TradePulse
investment. TradePulse is a privately held company headquartered in the San Francisco Bay Area.
Which companies do we currently serve?
TradePulse customers include dozens of leading beverage alcohol businesses comprising more than half of the 30 largest U.S.
wine companies. TradePulse customers sell millions of cases of wine, beer and spirits products each year and are among
some of the fastest growing companies in the beverage alcohol industry.
How can we benefit your company?
We partner with you to understand your business and the information you need to operate it effectively. Highly tuned
to the needs of our customers and the marketplace, we solicit input from you and incorporate your requirements into
the functionality of our products. We provide a robust back-end infrastructure and training for your workforce on how
to adopt and use the technology successfully. As your business changes, we change with you.
Why do you need TradePulse?
Our customizable solutions enable companies to gain visibility as their products move through the beverage alcohol
supply chain and ultimately into consumers' hands. Our products offer insightful and usable information that will
help you build your business and compete effectively in the planning, selling and tracking of your products. From sales
and marketing, to finance and operations, we arm every department with the necessary products to pinpoint opportunities
that will drive profitability and help you grow your company to the next level.
Scott Diehl, Senior Vice President, Sales, Strategy and Business Development
Mr. Diehl has over twenty years experience in sales, sales management, international,
operations, and business development with enterprise-focused high technology firms.
His experience includes sales and sales management positions at NCR Corporation,
Apple Computer/Claris Corporation, and Oracle Corporation. He was named both national
account manager of the year and regional sales manager of the year on multiple occasions.
Prior to joining TradePulse, he ran sales and business development for ON24, an
enterprise-focused streaming media solutions company. He has as B.S. in Applied
Economics from Cornell University and an M.B.A. from the Wharton School at the University
of Pennsylvania with a dual concentration in Marketing and Multinational Management.
Chris Spear, Vice President, Business Solutions
Mr. Spear manages the TradePulse product portfolio, works with Customers on custom
solutions, and leads the creation of solutions that result from our Continuous Improvement
processes. As the IT Manager for a growing national wine brand Chris led the development
and implementation of leading edge solutions for a wine sales enterprise that considered
its use of technology a competitive advantage. In addition, Chris was a partner
in a wine industry software startup. He holds a BA in Psychology from the University
of Washington with emphasis on Organizational Leadership.